app\common\model\Article {#218
#pk: "id"
#table: "LB_article"
#type: array:1 [
"create_time" => "timestamp"
]
data: array:14 [
"id" => 15521
"pid" => 27
"title" => "富士：为了未来GFX必须变得更小更便宜 Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and "
"click" => 8816
"recommend" => null
"defined" => ""
"content" => "<p>近日Imaging-resource对富士胶片进行了专访，此次包括飯田年久进行了漫长而有趣的采访。</p><figure class="image"><img src="/images/article/20200911/26261c16fd26b17444bdb4f5b992e5b4.jpg"></figure><p><strong>采访总结如下：</strong></p><p><strong>新冠肺炎（COVID-19:）：</strong><br>COVID19：现在一切恢复正常。中国工厂在2月关闭了2周，菲律宾的工厂在4月关闭了<br>由于零售店关闭，4月是销售最糟糕的月份，现在正在缓慢恢复<br>由于推出了X-T4和X100V，富士的表现优于市场趋势<br>对X-T4的需求非常强劲<br>在2020年，需求可能不会回到去年的水平<br>当富士公司提交其财务报告时，影像部门的报告中有“电子成像”部分，这几乎是100％的数码相机和可换镜头<br>总体而言，影像领域的利润仍然相对不错<br>CIPA预测今年相机行业将进一步下降20％，但富士认为这太悲观了<br>富士专注于高端产品，因此跌幅不会那么糟糕<br>GFX100的销售量远高于富士公司的预期，并且X-T3需求强劲<br>富士胶片忽略了全画幅，这使其与其他所有公司都不一样<br>富士没有做每个人都做的事，而是走了一条不同的道路</p><p><br><strong>GFX胜利与策略</strong><br>顶级全画幅相机的价格在3,000-5,000美元之间。富士胶片针对这些客户扩大客户群<br>在该价格点，人们可以选择全画幅或升级到中画幅的GFX<br>由于法兰距不同，XF镜头无法兼容GFX相机<br>您可以使用智能AF适配器将数码单反相机镜头兼容GFX相机<br>GFX的客户中有70-80％来自非富士用户。最有可能来自全画幅数码单反相机用户<br>GFX 50R面向街头摄影师。 GFX 100是更严肃或更专业的摄影师，用于时尚，商业，时尚肖像等领域拍摄<br>博物馆和图书馆中出于存档目的对GFX相机的需求也很高<br>富士 GFX100是目前最畅销的GFX相机。 GFX50R接近GFX100的销量。 GFX50S的销售额占GFX50R的一半。<br>GFX的销量比预期高50％<br>GFX镜头机身比率：每1个GFX相机约3个镜头<br>富士X系统的镜头机身比率比GFX系统低<br>GFX系统对于富士来说确实是一个好生意<br>中画幅外观令全画幅客户震惊：3D感觉，更高的分辨率，动态范围，无法解析一亿像素的镜头<br>GFX是最适合图像质量<br>尺寸，重量，价格...富士胶片正在研究如何使中画幅画质更具吸引力和逼真度，作为客户的选择<br>GFX50R的成功之处在于其较小的尺寸<br>但是富士希望GFX100能成为完美的GFX相机，因此将IBIS放入其中以实现最佳可用性，从而使相机更大<br>对于GFX100用户，可移动性不如可用性重要（例如，借助IBIS，手持1亿像素拍摄）<br>为了未来，GFX必须变得更小，更便宜</p><p><br><strong>AI / IBIS /新款X-T4快门</strong></p><p>富士正在研究AI如何帮助未来的拍照<br>当前的处理器功能不足以应付AI，但富士认为将来它将包含在相机中<br>X-T4和X-H1中的IBIS可以与镜头OIS配合使用<br>但是对于GFX 100，没有协同防抖功能，因为OIS可以提供\u{200B}\u{200B}几乎所有的稳定性能<br>X-T4上的IBIS可以超过镜头的OIS性能，因此X-T4上实现最高6.5档防抖<br>有些镜头的成像圈较大，因此IBIS单元可以进一步移动以稳定图像。<br>为了缩小IBIS，富士卸下了所有3个螺旋弹簧，并用磁铁代替了它们。<br>X-H1有六个磁铁。三个用于感应，三个用于移动位置。 X-T4只有三个磁铁可以同时完成这两项工作<br>得益于新的陀螺仪传感器，这使IBIS缩小了30％，重量减轻了20％，精度提高了8倍（振动检测精度比X-H1高出8倍，即使在成像圈边缘也可以校正模糊）<br>当前的IBIS单元对于X-Pro机身仍然太大了<br>X-T4令人印象深刻的300,000次驱动归功于：新型无芯DC电动机，可快速启动和停止，并提供更大的扭矩。富士更改了注入模具的位置，以提高刚性。新设计的弹簧吸收冲击</p><p><br><strong>富士X-H2</strong></p><p>富士胶片继续“调研未来的X-H相机”<br>X-T和X-H是两条明显不同的线。有什么区别？ “现在很难说；我们可能需要某种突破。”<br>X-H2不能成为拥有更好握持手感的X-T4，“我们必须要有更多革命性的东西。”<br>X-H2将是新技术引入产品线的部分</p><p><br><strong>取消D-Pad和混合</strong></p><p>有些相机没有D-Pad，以免造成误操作<br>X-Pro3具有隐藏式翻转LCD，与X-T4的区别更多</p><p><br><strong>镜头</strong></p><p>与XF镜头阵容相比，GF需\u{200B}\u{200B}要的镜头数量更少 ，因为使用XF时，例如，我们需要大的远摄变焦镜头才能满足运动摄影师的需求<br>XF33mmF1.0太大。 富士胶片选择推出XF50mmF1.0，它的散景也比XF33mmF1.0大得多。</p><p><br><strong>固件</strong></p><p>X-T4具有电子图像稳定功能。 较旧的富士相机无法通过固件更新获得它，因为它可能需要仅在X-T4上安装的新型陀螺仪传感器</p><p> </p><p><a href="https://www.imaging-resource.com/news/2020/09/04/fujifilm-interview-covid-gfx-strategy-shrinking-ibis-300K-cycle-shutter">Imaging-resource</a> published a long and very interesting interview with various Fujifilm managers, including Toshihisa Iida).</p><p>Here is a summary:</p><p><strong>COVID-19</strong>:</p><p> </p><ul><li>COVID: all back to normal now. Chinese factory was closed for 2 weeks in February and the <a href="https://www.fujirumors.com/new-fujifilm-factory-in-the-philippines-18-million-lenses-a-year-by-fy2015/">factory in the Philippines</a> was closed in April</li><li>due to closed retail shops, April was the worst month in terms of sales, now slowly recovering</li><li><a href="https://www.fujirumors.com/bcn-sales-ranking-mirrorless-market-down-60-due-to-covid-19-shock-and-fujifilm-decreses-but-still-forth-best-seller/">Fujifilm did better than the market trend</a>, due to Fujfilm X-T4 and X100V launch</li><li>demand for X-T4 is very strong</li><li>in 2020, probably demand will not go back to the same level as last year</li><li>when Fuji presents its fiscal reports, in the imaging division report there is the section “Electronic imaging” and this is almost 100% digital cameras and interchangeable lenses</li><li>overall for the imaging segment, the profit is still relatively OK</li><li>CIPA predicts a further 20% drop this year for the camera industry, but Fujifilm thinks that is too pessimistic</li><li>Fujifilm focuses on high end devices and hence the drop should not be as bad</li><li>GFX100 sales much higher than Fuji predicted and X-T3 demand is strong</li><li>Fujifilm ignores Full Frame, which makes them different to all other companies</li><li>instead of doing what everybody does, Fujifilm went a different path</li></ul><p><strong>GFX Triumph and Strategy</strong></p><ul><li>top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base</li><li>at that price point, people can choose full frame or upgrade to medium format GFX</li><li>as flange distance is different, XF lenses can’t be adapted to GFX cameras</li><li>you can adapt DSLR lenses to Fujifilm GFX with smart autofocus adapters</li><li>70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras</li><li>GFX 50R targets street photographers. GFX 100 is more serious or professional photographers: Fashion, commercial, fashion portrait…</li><li>high requests for GFX cameras also among museums and libraries for archival purpose</li><li>Fujifilm GFX100 is currently the best selling GFX camera. GFX50R is close to GFX100 sales. GFX50S sees half the sales of GFX50R.</li><li>GFX sells 50% better than they predicted</li><li>GFX lens attachment rate: about 3 lenses per 1 GFX camera</li><li>Fujifilm X system has a lower lens attachment rate than GFX system</li><li>GFX system is really good business for Fujifilm</li><li>the medium format look is striking to full-frame customers: 3D-feel, higher resolution, dynamic range, lenses than can resolve 100MP</li><li>GFX is best for image quality</li><li>size, weight, price… Fujifilm is looking on how to make medium-format attractive and realistic as a choice for customers</li><li>the success with the GFX50R was its smaller size</li><li>But with GFX100 Fujifilm wanted to make the perfect GFX camera, hence put IBIS into it for best usability, which made the camera bigger</li><li>for GFX100 users portability is not as important as usability (for example handheld 100MP shooting thanks to IBIS)</li><li>for the future, GFX has to become smaller and cheaper</li></ul><p><strong>AI / IBIS / new X-T4 shutter</strong></p><ul><li>Fujifilm is investigating what AI can do to help future picture-taking</li><li>current processor is not powerful enough to deal with AI, but Fujifilm thinks it will be included in cameras in the future</li><li>IBIS in X-T4 and X-H1 can cooperate with the lens OIS</li><li>But for the GFX 100 Fujifilm doesn’t have the cooperative stabilization because OIS can deliver almost all the stabilization performance</li><li>the IBIS on X-T4 can exceed the OIS performance of the lens, hence up to 6.5 stops stabilization on X-T4</li><li>Some lenses have a big image circle, so the IBIS unit can move further to stabilize the image.</li><li>in order to make IBIS smaller, Fujifilm removed all 3 coil springs and replaced them with magnets</li><li>X-H1 has six magnets. Three for sensing, and three for moving position. X-T4 has only three magnets doing both jobs</li><li>this made IBIS 30% smaller and 20% lighter as well as 8 times more accurate thanks to a new gyro sensor (8x more detection accuracy of vibration than X-H1, making it possible to correct blur even at the edge of the image circle)</li><li>current IBIS unit still too big for X-Pro body</li><li>X-T4 impressive 300,000 actuations thanks to: new coreless DC motor for quick starting and stopping and more torque. Fuji changed the position of the injection into the mold for more rigidity. Newly-designed spring to absorb the shock</li></ul><p><strong>Fujifilm X-H2</strong></p><ul><li>Fujifilm continues to “investigate future X-H cameras”</li><li>X-T and X-H are two clearly different lines. What is the difference? “<i>Difficult to say now; we need some sort of the breakthrough, probably</i>.”</li><li>it’s not enough for the X-H2 to be an X-T4 with bigger grip, “<i>we have to have something more revolutionary</i>.”</li><li>X-H2 is where new technology will enter the product line</li></ul><p><strong>D-Pad removal & mixed</strong><br> </p><ul><li>some cameras have no D-Pad to avoid misoperating</li><li>X-Pro3 has hidden tilt LCD to differenciate more from X-T4</li></ul><p><strong>Lenses</strong></p><ul><li>GF requires a smaller number of lenses compared to the XF lens lineup, because with the XF we need big telephoto zooms, for example, to meet the demand for sports photographers</li><li>XF33mmF1.0 was too big. Fujifilm went for the <a href="https://bhpho.to/2QMnERz">XF50mmF1.0</a>, which also has much more beautiful bokeh than the XF33mmF1.0</li></ul><p><strong>Firmware</strong></p><ul><li>X-T4 has digital image stabilization. Older Fuji cameras won’t get it via firmware update, because it probably requires the new gyro sensor present only on the X-T4</li></ul>"
"image" => "20200911/c8c1c452b64add4b1a73ef44d5fb3903.jpg"
"keywords" => "为了未来GFX必须变得更小更便宜 "
"description" => "富士胶片忽略了全画幅，这使其与其他所有公司都不一样富士没有做每个人都做的事，而是走了一条不同的道路"
"sort" => 0
"status" => 1
"create_time" => think\model\type\DateTime {#224
#data: DateTime @1599783100 {#225date: 2020-09-11 08:11:40.0 Asia/Shanghai (+08:00)}
#format: "Y-m-d H:i:s"
}
"update_time" => 1599783143]
origin: array:14 [
"id" => 15521
"pid" => 27
"title" => "富士：为了未来GFX必须变得更小更便宜 Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and "
"click" => 8816
"recommend" => null
"defined" => ""
"content" => "<p>近日Imaging-resource对富士胶片进行了专访，此次包括飯田年久进行了漫长而有趣的采访。</p><figure class="image"><img src="/images/article/20200911/26261c16fd26b17444bdb4f5b992e5b4.jpg"></figure><p><strong>采访总结如下：</strong></p><p><strong>新冠肺炎（COVID-19:）：</strong><br>COVID19：现在一切恢复正常。中国工厂在2月关闭了2周，菲律宾的工厂在4月关闭了<br>由于零售店关闭，4月是销售最糟糕的月份，现在正在缓慢恢复<br>由于推出了X-T4和X100V，富士的表现优于市场趋势<br>对X-T4的需求非常强劲<br>在2020年，需求可能不会回到去年的水平<br>当富士公司提交其财务报告时，影像部门的报告中有“电子成像”部分，这几乎是100％的数码相机和可换镜头<br>总体而言，影像领域的利润仍然相对不错<br>CIPA预测今年相机行业将进一步下降20％，但富士认为这太悲观了<br>富士专注于高端产品，因此跌幅不会那么糟糕<br>GFX100的销售量远高于富士公司的预期，并且X-T3需求强劲<br>富士胶片忽略了全画幅，这使其与其他所有公司都不一样<br>富士没有做每个人都做的事，而是走了一条不同的道路</p><p><br><strong>GFX胜利与策略</strong><br>顶级全画幅相机的价格在3,000-5,000美元之间。富士胶片针对这些客户扩大客户群<br>在该价格点，人们可以选择全画幅或升级到中画幅的GFX<br>由于法兰距不同，XF镜头无法兼容GFX相机<br>您可以使用智能AF适配器将数码单反相机镜头兼容GFX相机<br>GFX的客户中有70-80％来自非富士用户。最有可能来自全画幅数码单反相机用户<br>GFX 50R面向街头摄影师。 GFX 100是更严肃或更专业的摄影师，用于时尚，商业，时尚肖像等领域拍摄<br>博物馆和图书馆中出于存档目的对GFX相机的需求也很高<br>富士 GFX100是目前最畅销的GFX相机。 GFX50R接近GFX100的销量。 GFX50S的销售额占GFX50R的一半。<br>GFX的销量比预期高50％<br>GFX镜头机身比率：每1个GFX相机约3个镜头<br>富士X系统的镜头机身比率比GFX系统低<br>GFX系统对于富士来说确实是一个好生意<br>中画幅外观令全画幅客户震惊：3D感觉，更高的分辨率，动态范围，无法解析一亿像素的镜头<br>GFX是最适合图像质量<br>尺寸，重量，价格...富士胶片正在研究如何使中画幅画质更具吸引力和逼真度，作为客户的选择<br>GFX50R的成功之处在于其较小的尺寸<br>但是富士希望GFX100能成为完美的GFX相机，因此将IBIS放入其中以实现最佳可用性，从而使相机更大<br>对于GFX100用户，可移动性不如可用性重要（例如，借助IBIS，手持1亿像素拍摄）<br>为了未来，GFX必须变得更小，更便宜</p><p><br><strong>AI / IBIS /新款X-T4快门</strong></p><p>富士正在研究AI如何帮助未来的拍照<br>当前的处理器功能不足以应付AI，但富士认为将来它将包含在相机中<br>X-T4和X-H1中的IBIS可以与镜头OIS配合使用<br>但是对于GFX 100，没有协同防抖功能，因为OIS可以提供\u{200B}\u{200B}几乎所有的稳定性能<br>X-T4上的IBIS可以超过镜头的OIS性能，因此X-T4上实现最高6.5档防抖<br>有些镜头的成像圈较大，因此IBIS单元可以进一步移动以稳定图像。<br>为了缩小IBIS，富士卸下了所有3个螺旋弹簧，并用磁铁代替了它们。<br>X-H1有六个磁铁。三个用于感应，三个用于移动位置。 X-T4只有三个磁铁可以同时完成这两项工作<br>得益于新的陀螺仪传感器，这使IBIS缩小了30％，重量减轻了20％，精度提高了8倍（振动检测精度比X-H1高出8倍，即使在成像圈边缘也可以校正模糊）<br>当前的IBIS单元对于X-Pro机身仍然太大了<br>X-T4令人印象深刻的300,000次驱动归功于：新型无芯DC电动机，可快速启动和停止，并提供更大的扭矩。富士更改了注入模具的位置，以提高刚性。新设计的弹簧吸收冲击</p><p><br><strong>富士X-H2</strong></p><p>富士胶片继续“调研未来的X-H相机”<br>X-T和X-H是两条明显不同的线。有什么区别？ “现在很难说；我们可能需要某种突破。”<br>X-H2不能成为拥有更好握持手感的X-T4，“我们必须要有更多革命性的东西。”<br>X-H2将是新技术引入产品线的部分</p><p><br><strong>取消D-Pad和混合</strong></p><p>有些相机没有D-Pad，以免造成误操作<br>X-Pro3具有隐藏式翻转LCD，与X-T4的区别更多</p><p><br><strong>镜头</strong></p><p>与XF镜头阵容相比，GF需\u{200B}\u{200B}要的镜头数量更少 ，因为使用XF时，例如，我们需要大的远摄变焦镜头才能满足运动摄影师的需求<br>XF33mmF1.0太大。 富士胶片选择推出XF50mmF1.0，它的散景也比XF33mmF1.0大得多。</p><p><br><strong>固件</strong></p><p>X-T4具有电子图像稳定功能。 较旧的富士相机无法通过固件更新获得它，因为它可能需要仅在X-T4上安装的新型陀螺仪传感器</p><p> </p><p><a href="https://www.imaging-resource.com/news/2020/09/04/fujifilm-interview-covid-gfx-strategy-shrinking-ibis-300K-cycle-shutter">Imaging-resource</a> published a long and very interesting interview with various Fujifilm managers, including Toshihisa Iida).</p><p>Here is a summary:</p><p><strong>COVID-19</strong>:</p><p> </p><ul><li>COVID: all back to normal now. Chinese factory was closed for 2 weeks in February and the <a href="https://www.fujirumors.com/new-fujifilm-factory-in-the-philippines-18-million-lenses-a-year-by-fy2015/">factory in the Philippines</a> was closed in April</li><li>due to closed retail shops, April was the worst month in terms of sales, now slowly recovering</li><li><a href="https://www.fujirumors.com/bcn-sales-ranking-mirrorless-market-down-60-due-to-covid-19-shock-and-fujifilm-decreses-but-still-forth-best-seller/">Fujifilm did better than the market trend</a>, due to Fujfilm X-T4 and X100V launch</li><li>demand for X-T4 is very strong</li><li>in 2020, probably demand will not go back to the same level as last year</li><li>when Fuji presents its fiscal reports, in the imaging division report there is the section “Electronic imaging” and this is almost 100% digital cameras and interchangeable lenses</li><li>overall for the imaging segment, the profit is still relatively OK</li><li>CIPA predicts a further 20% drop this year for the camera industry, but Fujifilm thinks that is too pessimistic</li><li>Fujifilm focuses on high end devices and hence the drop should not be as bad</li><li>GFX100 sales much higher than Fuji predicted and X-T3 demand is strong</li><li>Fujifilm ignores Full Frame, which makes them different to all other companies</li><li>instead of doing what everybody does, Fujifilm went a different path</li></ul><p><strong>GFX Triumph and Strategy</strong></p><ul><li>top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base</li><li>at that price point, people can choose full frame or upgrade to medium format GFX</li><li>as flange distance is different, XF lenses can’t be adapted to GFX cameras</li><li>you can adapt DSLR lenses to Fujifilm GFX with smart autofocus adapters</li><li>70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras</li><li>GFX 50R targets street photographers. GFX 100 is more serious or professional photographers: Fashion, commercial, fashion portrait…</li><li>high requests for GFX cameras also among museums and libraries for archival purpose</li><li>Fujifilm GFX100 is currently the best selling GFX camera. GFX50R is close to GFX100 sales. GFX50S sees half the sales of GFX50R.</li><li>GFX sells 50% better than they predicted</li><li>GFX lens attachment rate: about 3 lenses per 1 GFX camera</li><li>Fujifilm X system has a lower lens attachment rate than GFX system</li><li>GFX system is really good business for Fujifilm</li><li>the medium format look is striking to full-frame customers: 3D-feel, higher resolution, dynamic range, lenses than can resolve 100MP</li><li>GFX is best for image quality</li><li>size, weight, price… Fujifilm is looking on how to make medium-format attractive and realistic as a choice for customers</li><li>the success with the GFX50R was its smaller size</li><li>But with GFX100 Fujifilm wanted to make the perfect GFX camera, hence put IBIS into it for best usability, which made the camera bigger</li><li>for GFX100 users portability is not as important as usability (for example handheld 100MP shooting thanks to IBIS)</li><li>for the future, GFX has to become smaller and cheaper</li></ul><p><strong>AI / IBIS / new X-T4 shutter</strong></p><ul><li>Fujifilm is investigating what AI can do to help future picture-taking</li><li>current processor is not powerful enough to deal with AI, but Fujifilm thinks it will be included in cameras in the future</li><li>IBIS in X-T4 and X-H1 can cooperate with the lens OIS</li><li>But for the GFX 100 Fujifilm doesn’t have the cooperative stabilization because OIS can deliver almost all the stabilization performance</li><li>the IBIS on X-T4 can exceed the OIS performance of the lens, hence up to 6.5 stops stabilization on X-T4</li><li>Some lenses have a big image circle, so the IBIS unit can move further to stabilize the image.</li><li>in order to make IBIS smaller, Fujifilm removed all 3 coil springs and replaced them with magnets</li><li>X-H1 has six magnets. Three for sensing, and three for moving position. X-T4 has only three magnets doing both jobs</li><li>this made IBIS 30% smaller and 20% lighter as well as 8 times more accurate thanks to a new gyro sensor (8x more detection accuracy of vibration than X-H1, making it possible to correct blur even at the edge of the image circle)</li><li>current IBIS unit still too big for X-Pro body</li><li>X-T4 impressive 300,000 actuations thanks to: new coreless DC motor for quick starting and stopping and more torque. Fuji changed the position of the injection into the mold for more rigidity. Newly-designed spring to absorb the shock</li></ul><p><strong>Fujifilm X-H2</strong></p><ul><li>Fujifilm continues to “investigate future X-H cameras”</li><li>X-T and X-H are two clearly different lines. What is the difference? “<i>Difficult to say now; we need some sort of the breakthrough, probably</i>.”</li><li>it’s not enough for the X-H2 to be an X-T4 with bigger grip, “<i>we have to have something more revolutionary</i>.”</li><li>X-H2 is where new technology will enter the product line</li></ul><p><strong>D-Pad removal & mixed</strong><br> </p><ul><li>some cameras have no D-Pad to avoid misoperating</li><li>X-Pro3 has hidden tilt LCD to differenciate more from X-T4</li></ul><p><strong>Lenses</strong></p><ul><li>GF requires a smaller number of lenses compared to the XF lens lineup, because with the XF we need big telephoto zooms, for example, to meet the demand for sports photographers</li><li>XF33mmF1.0 was too big. Fujifilm went for the <a href="https://bhpho.to/2QMnERz">XF50mmF1.0</a>, which also has much more beautiful bokeh than the XF33mmF1.0</li></ul><p><strong>Firmware</strong></p><ul><li>X-T4 has digital image stabilization. Older Fuji cameras won’t get it via firmware update, because it probably requires the new gyro sensor present only on the X-T4</li></ul>"
"image" => "20200911/c8c1c452b64add4b1a73ef44d5fb3903.jpg"
"keywords" => "为了未来GFX必须变得更小更便宜 "
"description" => "富士胶片忽略了全画幅，这使其与其他所有公司都不一样富士没有做每个人都做的事，而是走了一条不同的道路"
"sort" => 0
"status" => 1
"create_time" => think\model\type\DateTime {#224}
"update_time" => 1599783143]
schema: array:14 [
"id" => "int"
"pid" => "int"
"title" => "string"
"click" => "int"
"recommend" => "string"
"defined" => "string"
"content" => "string"
"image" => "string"
"keywords" => "string"
"description" => "string"
"sort" => "int"
"status" => "int"
"create_time" => "timestamp"
"update_time" => "int"
]
}
富士：为了未来GFX必须变得更小更便宜 Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and
in 2020, probably demand will not go back to the same level as last year
when Fuji presents its fiscal reports, in the imaging division report there is the section “Electronic imaging” and this is almost 100% digital cameras and interchangeable lenses
overall for the imaging segment, the profit is still relatively OK
CIPA predicts a further 20% drop this year for the camera industry, but Fujifilm thinks that is too pessimistic
Fujifilm focuses on high end devices and hence the drop should not be as bad
GFX100 sales much higher than Fuji predicted and X-T3 demand is strong
Fujifilm ignores Full Frame, which makes them different to all other companies
instead of doing what everybody does, Fujifilm went a different path
GFX Triumph and Strategy
top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base
at that price point, people can choose full frame or upgrade to medium format GFX
as flange distance is different, XF lenses can’t be adapted to GFX cameras
you can adapt DSLR lenses to Fujifilm GFX with smart autofocus adapters
70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
GFX 50R targets street photographers. GFX 100 is more serious or professional photographers: Fashion, commercial, fashion portrait…
high requests for GFX cameras also among museums and libraries for archival purpose
Fujifilm GFX100 is currently the best selling GFX camera. GFX50R is close to GFX100 sales. GFX50S sees half the sales of GFX50R.
GFX sells 50% better than they predicted
GFX lens attachment rate: about 3 lenses per 1 GFX camera
Fujifilm X system has a lower lens attachment rate than GFX system
GFX system is really good business for Fujifilm
the medium format look is striking to full-frame customers: 3D-feel, higher resolution, dynamic range, lenses than can resolve 100MP
GFX is best for image quality
size, weight, price… Fujifilm is looking on how to make medium-format attractive and realistic as a choice for customers
the success with the GFX50R was its smaller size
But with GFX100 Fujifilm wanted to make the perfect GFX camera, hence put IBIS into it for best usability, which made the camera bigger
for GFX100 users portability is not as important as usability (for example handheld 100MP shooting thanks to IBIS)
for the future, GFX has to become smaller and cheaper
AI / IBIS / new X-T4 shutter
Fujifilm is investigating what AI can do to help future picture-taking
current processor is not powerful enough to deal with AI, but Fujifilm thinks it will be included in cameras in the future
IBIS in X-T4 and X-H1 can cooperate with the lens OIS
But for the GFX 100 Fujifilm doesn’t have the cooperative stabilization because OIS can deliver almost all the stabilization performance
the IBIS on X-T4 can exceed the OIS performance of the lens, hence up to 6.5 stops stabilization on X-T4
Some lenses have a big image circle, so the IBIS unit can move further to stabilize the image.
in order to make IBIS smaller, Fujifilm removed all 3 coil springs and replaced them with magnets
X-H1 has six magnets. Three for sensing, and three for moving position. X-T4 has only three magnets doing both jobs
this made IBIS 30% smaller and 20% lighter as well as 8 times more accurate thanks to a new gyro sensor (8x more detection accuracy of vibration than X-H1, making it possible to correct blur even at the edge of the image circle)
current IBIS unit still too big for X-Pro body
X-T4 impressive 300,000 actuations thanks to: new coreless DC motor for quick starting and stopping and more torque. Fuji changed the position of the injection into the mold for more rigidity. Newly-designed spring to absorb the shock
Fujifilm X-H2
Fujifilm continues to “investigate future X-H cameras”
X-T and X-H are two clearly different lines. What is the difference? “Difficult to say now; we need some sort of the breakthrough, probably.”
it’s not enough for the X-H2 to be an X-T4 with bigger grip, “we have to have something more revolutionary.”
X-H2 is where new technology will enter the product line
D-Pad removal & mixed
some cameras have no D-Pad to avoid misoperating
X-Pro3 has hidden tilt LCD to differenciate more from X-T4
Lenses
GF requires a smaller number of lenses compared to the XF lens lineup, because with the XF we need big telephoto zooms, for example, to meet the demand for sports photographers
XF33mmF1.0 was too big. Fujifilm went for the XF50mmF1.0, which also has much more beautiful bokeh than the XF33mmF1.0
Firmware
X-T4 has digital image stabilization. Older Fuji cameras won’t get it via firmware update, because it probably requires the new gyro sensor present only on the X-T4
风清扬官方微信
感恩支持
